While building a new website is thrilling and a great way to exercise your creative skills, there are a few things to keep in mind. This will ensure that your website not only looks good, but also performs well, whether it’s converting visitors to sales or encouraging users to stay on the page longer.
Build in Amsterdam created the website for the Frans Hals Museum.
Learn how to optimize your web designer layouts based on whether you’re building a site for an online store, a blog, a portfolio, a corporate service, or a hospitality/tourism business in the sections below. These site-specific recommendations can assist you in designing website layouts that convert purchases, extend session length, or leave a lasting impression on potential clients.
1. Creating an Ecommerce Website Layout
What is the purpose of any ecommerce website? To convert visitors into customers.
As a result, it’s critical that the site’s design efficiently and rapidly leads users from the landing page to the product page to the basket.
For ecommerce websites, the focus should be on the user experience, and simplicity always wins out over confusing clutter. Designers may want to devote additional attention to planning out the user’s path to making a purchase. Consider how you’ll get the user back to the basket if they wander off the site.
However, stylish design can be incorporated into an ecommerce foundation that is user-friendly. User experience is at the center of a whimsical newspaper-inspired design for the website for seafood market Sea Harvest, built by Australian firm ED. The design is both attractive and simple to use, taking consumers from the catch of the day through other available products and finally to the purchasing page.
In this scenario, the layout’s design style boosts the likelihood of securing a sale by combining engaging styling with an effective user experience.
Rotate°, the designers behind the minimalist layouts of online gift shops, have taken a different but equally effective approach. Not-Another-Bill. The home page acts as a scrolling product recommendation board, with each item presented tastefully and simply against an off-white background.
The same ultra-minimal layout style can be found on product pages, with neither text nor photos taking center stage. The whole effect is peaceful, inspiring, and really simple to use.
2. Creating a Blog Layout on a Website
Because blogs are a celebration of uniqueness, they can have a wide range of design styles. As a result, a blog site might be the ideal blank canvas for web designers to work with.
While individuality and creativity should be valued in blog design, readability should remain the primary goal. It’s critical to select online fonts that are readable at small sizes. To allow readers to focus completely on the information, choose scrollable layouts without visual distractions (such as sidebars).
Some blog layouts must be adaptable enough to support a variety of content kinds, such as videos and photographs. In his award-winning website design for BucketListly Blog, travel blogger Pete Rojwongsuriya expertly blends multiple media to create a seamless reading experience. On the site, a world map detailing Pete’s travels takes center stage, with a variety of videos and articles available when scrolling past the fold.
The web layout has a uniform, “branded” look thanks to a consistent type of photography utilized across the postings, and a touch of yellow throughout the color palette nods to National Geographic branding.
3. Designing a Portfolio Website Layout
Portfolios are often the most innovative and experimental website designs, with the purpose of impressing or gaining a client’s trust. To establish an immediate and lasting impression, a portfolio website layout could utilize eye-catching font, rich color, showreels, and/or animation effects.
While style and creativity can help a portfolio site stand out, it’s still necessary that the user be guided through a standard sequence of features, from work and existing clients to important contact information.
A portfolio website should highlight the work rather than detract from it. Most designers believe that their own self-created visuals should and may dominate the site layout. Adding a more personal touch, such as images of the owner and/or staff, can make a client feel like they’ve met you before they even contact you.
The Wolf&Whale website was created in partnership with Todd Torabi, MakeRegin, and Terri Trespicio.
Style should be a main point of a portfolio site for creative enterprises, but that doesn’t mean the user experience needs to suffer. The portfolio site for Wolf&Whale, a digital design firm, is an excellent example of a well-balanced mix of form and function.
Todd Torabi, the creator of Wolf&Whale, realized that the quality of his portfolio site would determine his agency’s potential to gain new clients. Torabi collaborated with MakeRegin, a South African creative company, to create the site’s layout in order to make it a compelling exhibition of the Wolf&Whale brand.
The final product is a simple-to-use site with modest hover effects and a bold cobalt color palette to keep users interested via a scroll of beautifully-presented projects, using “style-tiles” as inspiration for organizing color and hierarchy on the layout.
What effect will the new site design have? The site saw a 9x increase in visitors and a doubled in session time, as well as new clients such as GoDaddy and Trupo.
4. Creating a Corporate Services Website Layout
Corporate websites don’t have to be boring, despite the fact that this industry is plagued by bland, cookie-cutter designs. Designers can keep the tone appropriate by making company branding and clean type the focus of the site design. Business services will benefit from a touch of creativity in their website designs, but designers can keep the tone appropriate by making company branding and clean type the focus of the site design.
A corporate website’s purpose should be to establish client trust by a professional presentation and reassuring information, such as accolades and previous clients. It might be a way for a company to introduce workers to the outside world, show off their work, or keep clients up to date on the newest developments.
Because potential or existing clients may just utilize a corporate website to look up contact information, it’s critical that the site layouts are efficient and simple to use.
The site design for digital agency ouiwill is a great example of simple, functional web design that nevertheless has a business feel to it. The infinitely scrollable pages have a slick design thanks to the black and white palette, clear sans-serif web fonts, and bright, airy photographs. The site’s pages change between vertical and horizontal scrolling, giving it a dynamic feel.
5. Layout Design for Restaurants, Hotels, and Events Websites
Developing a website for tourism, leisure, or travel can be difficult, because the purpose of the website should be immersive, providing online visitors a sense of the destination. The immersive experience must be combined with utility, allowing customers to quickly access information such as operating hours, ticket information, and booking information.
These types of sites must also be particularly cognizant of accessibility issues, ensuring that everyone can use the site equally.
Designers may want to include more interactive or immersive content, such as virtual tours, games, or maps, on tourism-focused websites. Site layouts with interactive components, movies, and exhibition-quality photographs may be amazing. Web designers, on the other hand, will have to build around the possibility of high loading times.
The Frans Hals Museum in Amsterdam’s website is an awwward-winning study in pitch-perfect web design. The site, which was created by Build in Amsterdam, pays homage to the museum’s dual modern and historic collections. The site is known for its spliced photos that juxtapose Old Masters with contemporary art. The site’s playfulness and broad appeal are enhanced by bright colors, pop-out transitions, and interactive components like drag-and-drop features.